A Journey of wellness
Pioneering Quality
We are committed to the quest for premium, natural and innovative ingredients sourced globally.
Backed By Science
Inspired by nature and backed by science, Swisse conducts ongoing clinical research and real-world studies to stay ahead.
Wellness Worldwide
Swisse has championed holistic wellbeing for over 55 years. Today we are a B Corp™ certified* wellness brand active in 16 global markets and beyond.
Evolving With You
As lifestyles change, so do we. From updated Ultivites to tasty Gummies, we keep evolving our products to meet your needs.
*Swisse is a brand of H&H Group, a certified B Corp™
The Swisse journey over the years
1960s
Kevin Ring travels the world in search of nature’s finest ingredients. Inspired, he opens the first Swisse store in Collingwood, Australia, in 1969.
1991
Swisse debuts its flagship Women’s Ultivite, pioneering a new standard in tailored multivitamins
1995
With the launch of Swisse Men’s Ultivite, we cement our role as a pioneer in gender-specific multivitamins.
2012
Swisse Skincare launches to support our iconic supplements like Hair Skin & Nails formula which is packed with biotin and vitamin C.
2015
Swisse joins the Health & Happiness Group to amplify our global mission of premium nutrition and wellness.
2020
Swisse NUTRA+ debuts in Australia, delivering evidence-based, practitioner-backed formulations as natural alternatives to pharmaceuticals.
2022
Swisse Plus is launched in China, introducing advanced formulations and innovative ingredients like Nicotinamide
Riboside and L-ergothioneine backed by ageing science
2022
Swisse Ultivite relaunches in Australia with enhanced formulas featuring Vitamin D, Magnesium, and popular ingredients like Ashwagandha. From 2022 – 2024, over 10 million bottles of Ultivites have been sold globally.*
2023
By 2023, Swisse is a true wellness powerhouse with AUD$1 billion in global sales revenue.**
2024
It's official! Swisse is a key brand of Health & Happiness Group, a certified B Corp since October 2024. Our commitment to sustainability and social responsibility continues. This is just the b-ginning!
*Data includes Singapore, Italy, Australia and China. Volume sales (units) from 2022 - 2024. Volume sales (units) from 2022 –
2024. Singapore: Nielsen IQ Retail Index, Modern Trade (Total Grocery & Pharmacy), Sell out volume (units). Australia: IQVIA
Sell out Service, Total Pharmacy & Grocery, Total Market, Sell out Volume Units. Italy: IQVIA Sell out Service, Total Pharmacy,
online pharmacy, corner gdo, Sell out Volume Units. China: Internal Sales Data, online channels including Jing Dong, Alibaba,
VIP and others, sales volume (units).
** Swisse, Total Net Revenue (Global), AUD, LTM Mar 2023
H&H
We believe that health is the most important thing in life. It is the foundation for all other important aspects of life, such as friends, family, career, and all our dreams. At the Swisse office, the concept of ‘health and happiness’ comes up in so many conversations that it has been shortened to ‘H&H’ (“health and happiness”). At Swisse, everything must pass the ‘H&H’ test.
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